Were I Queen of the Universe, no one would graduate from high school without knowing the difference between causation and correlation, and no one would graduate from college without understanding the rhetorical concept of inoculation.[1]
Democracy requires understanding opposition points of view. Our current media undermines democracy by relying heavily on inoculation—regardless of which “side” your media is on. It makes you think you know the opposition point of view when you really don’t. It presents you with a weak version of an argument, so that you won’t even listen to the stronger version—you will reject as stupid someone who disagrees with your party line.
It does that through two strategies.
First, most media relies on the false frame of there being “two sides” (Dem v. GOP) to every issue. There isn’t. There is no issue that is accurately bifurcated into two sides, let alone two sides that map onto the two major political parties. That false frame takes the rich, entangled, and nuanced world of policy options, and reduces it to an identity issue—do you see yourself as liberal or conservative?
In our current world, all politics is identity politics. And it’s a deliberate evasion of policy argumentation.
That’s a bad world, a damaging frame for democratic politics, and a different post. Here I’ll just use the example of what to do regarding drug addicts to point out it isn’t a Dem v. GOP issue. There are people who are opposed to legalized abortion who prefer rehab to jail for drug addicts—are they conservative or liberal? There are people who want no government restrictions on the “free” market who also want no criminal penalties for drug use—conservative or liberal?
Let’s just walk away from the notion that there are “two” sides on any issue. There aren’t. There isn’t even a continuum. There are people who really disagree.
The second strategy builds on the first. It’s inoculation. Once you’ve persuaded your audience that the complicated world of political decisions is actually a zero-sum fight between us and them, then you need to persuade your audience of a particular construction of Them. This is a little complicated. You have to acknowledge that there is a group that disagrees with your group’s positions, but you know that, if your audience looked into the issue with any effort, they’d find it’s more complicated than you are trying to pretend it is—they’d find there are lots of people who disagree, and those people have some good arguments. So, you’ve got the tricky task of making your audience believe that they know what They believe while persuading them that they shouldn’t actually look into Their argument in any detail.
You rely on inoculation.
Vaccines, inoculation, work by giving the body a weak version of a virus, so that, when the body gets the stronger version, it shuts that shit down.
Con artists often use inoculation. They tell their marks that there are people out to get them, and give a weak version of the criticisms, framing it all as part of their being the real victim here, and it often works. The mark refuses to listen to criticisms of the person conning them on the grounds that they know what that critic will say, and they already know it’s wrong. They don’t. They haven’t listened. Inoculation is about persuading someone not to listen to anyone else because you believe (falsely) that you already know what they will say (you don’t.) It works because the con has established what feels like a real connection with the mark.
That’s how it works in politics and media too.
People who inhabit rabidly factional enclaves believe that they are not rabidly factional—they believe that they have impartially considered “both” sides (mistake number one—there aren’t only two sides) because they believe they are thoroughly informed as to what “the other side” thinks.
They aren’t. Matthew Levendusky has shown that factionalized media spends more time talking about how awful They are than they do defending their group. So, it doesn’t actually argue for a policy; it argues against an identity. And it does so in a way that makes people feel good about themselves (we aren’t as dumb as those assholes) while trying to ensure that the audience doesn’t try to understand why people disagree.
What I’m saying is this: the biggest problem in our political situation is that we rely on media that spends all of its time with two messages: we are good because those people are assholes; they’re such assholes that you shouldn’t even listen to them but repeat these talking points we are giving you.
Here’s what I think. People really disagree. The real disagreements in our world are not usefully divided into two groups. You should never rely on an in-group source to represent any out-group argument accurately. You should try to find the smartest versions of opposition arguments.
I love vaccines. I think, when it comes to biology, we should all get vaccinated. When it comes to politics, we shouldn’t. Polio might kill you; a different political point of view won’t.
[1] I’d also insist that Billy Squier’s “Stroke Me” be put on mute for a couple of years, just because I’m really tired of it. I’m open to persuasion on this.